Joshua Haag

Master Trainer  |  Corrective Exercise Specialist  |  Certified Nutritionist  |  Founder of Heroic Performance & Vybrant

The Short Version

Josh Haag is the coach you find when surgery and physical therapy haven't solved the problem. Over 20 years, he has worked with everyone from desk-bound professionals dealing with chronic neck and back pain to high-level athletes rebuilding after injury. His lane is specific: spine and shoulder rehab, corrective exercise, and functional movement. His goal is always the same: find the actual root of the problem and fix it, not just manage symptoms.

He runs two brands. Heroic Performance is his in-home personal training practice based in Los Angeles, where he works directly with clients one-on-one. Vybrant is the supplement and lifestyle brand he built to fill the gap he kept seeing in his coaching practice: people doing everything right and still not recovering, mostly because they weren't sleeping.

The Background That Makes Him Different

Most trainers come from one world. Josh came from several.

He was classically trained as a chef before he became a coach. That background gave him a different relationship with food, nutrition, and the way ingredients actually work together, long before he was certified in nutritional counseling. He understands food at a level most fitness professionals don't, because he spent years building things with it.

He also had a stint as a professional athlete. He was good enough to get there and honest enough to admit he never quite made it to the field. But the experience of training at that level, and watching what happened to his body and the bodies around him when preparation was taken seriously versus when it wasn't, shaped everything about how he coaches.

He brings both of those worlds into his work every day. The chef's precision. The athlete's understanding of what the body actually goes through.

What He Specializes In

Josh's clinical focus is the spine and shoulders. He sees clients who have been through the traditional medical system and still hurt. Post-surgical cases. People who finished physical therapy and plateaued. Clients who have seen multiple specialists and been told their imaging looks fine, but their body doesn't feel fine.

His approach combines corrective exercise, functional movement assessment, manual techniques, and programming that bridges rehab and performance. He works with the full picture: posture, breathing mechanics, load tolerance, mobility deficits, and the lifestyle factors that feed or fight recovery.

His other focus is longevity. Specifically, helping men and women over 35 build the physical foundation that holds up across decades, not just seasons. That means muscle as a long-term investment, not just an aesthetic goal. It means understanding how hormones, sleep, and stress interact with training. And it means building programs that age well.

Heroic Performance

Heroic Performance is Josh's in-home personal training practice in Los Angeles. Services include personal training, youth athlete training, nutritional counseling, and corrective exercise. The in-home model is intentional. It removes the gym variable, meets clients where they are, and allows Josh to design programs around the actual environment the client lives in.

heroicperformance.net

Vybrant

Vybrant started with one observation repeated across hundreds of clients: people who were doing nearly everything right were still not recovering. They were training. They were eating reasonably well. But their sleep was fragmented, shallow, or inconsistent. And without real sleep, nothing else works the way it should.

Josh spent years testing every sleep supplement on the market with his clients. Most used synthetic melatonin in doses that created dependency rather than restoring natural rhythm. None addressed the full picture: falling asleep, staying asleep, and reaching the deep stages where recovery actually happens.

So he built one that did. Vybrant Sleep uses SOMATO Phyto-Melatonin derived from tomatoes, Passion Flower studied via the Pittsburgh Sleep Quality Index, L-Theanine for nervous system calm, and Tart Cherry Extract for deep sleep support. The formula is designed to work with your body's circadian rhythm, not override it.

livevybrant.com

Speaking and Education

Josh is a returning lecturer at Perform Better, one of the most respected continuing education platforms in the fitness industry. He teaches on topics spanning sports performance, physical therapy integration, and longevity, presenting to coaches, trainers, and allied health professionals. His work on that stage reflects the same belief that drives his client work: the coaching industry needs to move toward a more functional, holistic, longevity-focused approach, and that shift starts with better education.

The Mission

After 20 years of working with bodies, Josh's mission is straightforward: shift the coaching industry toward a more functional, holistic, and longevity-focused approach, one client at a time. That means not chasing trends. It means working from a foundation of movement science, honest assessment, and real-world results. And it means building tools, whether coaching programs or supplement formulas, that hold up under scrutiny.

Recent Writing

Josh writes about corrective exercise, performance, hormonal health, sleep, and longevity at The Vybrant Blog.

• Is Your Pec Causing Your Neck Pain?
• Why Stretching Alone Won't Fix You: The Mobility Framework That Actually Works After 35
• Why Stressed People Can't Lose Belly Fat: The Cortisol and Weight Gain Connection
• How to Choose the Right Lifting Shoe
• How to Actually Sleep Better After 35